Ripe fruit is now instantly recognisable. Many types of fruit do not change colour as they ripen and visible signs of ripening can vary between the different varieties of each fruit. Not knowing if, or when the fruit has reached their preferred state of ripeness is frustrating for consumers and a barrier to purchase. ripeSense« eliminates this problem by clearly showing the exact ripeness of specific fruit.

ripeSense« at a glance
The ripeSense« sensor indicates the ripeness of fruit.
Consumers can choose fruit at their preferred level of ripeness.
Once the sensor has reached the desired colour of ripeness, the fruit can be refrigerated to significantly slow down the ripening process.
Consumers can purchase ripeSense« packs in advance knowing that the fruit will be ripe when they want to eat it. For example, if the sensor is red, the fruit is at the beginning of its ripening process and has a significant shelf life. It is important to note that the time span for ripening will vary for each type of fruit.
By making the selection process simple and accurate, ripeSense« allows for instant gratification and places fruit on a par with competing snack categories.
Fruit becomes a convenient purchase.
The recyclable ripeSense« pack provides improved hygiene security as it protects fruit from being handled or squeezed by other shoppers.

Damage and shrinkage are reduced.
Wastage is a problem in fruit sales as consumers pick up, squeeze or dig their nails into fruit to determine its ripeness. This factor combined with the difficulty in identifying which fruit needs to be sold first can lead to high levels of shrinkage in store. At home, fruit is often left for too long, waiting for it to ripen, leading to wastage and discouragement from future purchasing. ripeSense« significantly reduces the possibility of damage and shrinkage by making it easy to manage the shelf-life of an individual stock item.

ripeSense« makes business sense.
85% of pear buyers believe that ripeSense« will increase the frequency of their purchases. NZ market trials 2003

Everyone has different ideas about the ideal ripeness of fruit. But until now, there hasn't been a reliable way to offer fruit at different levels of ripeness. By providing a simple, accurate method of determining ripeness, ripeSense« creates a more satisfying purchase and eating experience, resulting in increased sales, reduced wastage and improved profit margins.



ripeSense« for pears is already on the market. Look out for future additions to the ripeSense« family with sensors for kiwifruit, melon, mango, avocado and stone fruit in development.

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homeripesense@ripesense.comeducational aid (pdf)version franšaise